A bad experience with traditional accountants at his previous company spurred Darren Fell, 47, to set up Crunch with fellow co-founder and accountant Steve Crouch, 54, in 2007. The company combines its own accounting software — which took two years to develop — with access to in-house accountants. Growth to sales of £6.7m in 2016 has been achieved through targeting its product at companies with fewer than 10 staff. In June it worked with fellow accountancy software provider FreeAgent to launch a package aimed at sole traders.
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