This online retailer sells beauty products from global brands such as Charlotte Tilbury (No 60 on this year’s league table) and Sunday Riley, as well as emerging labels including Huda Beauty and Drunk Elephant. Co-founders Alexia Inge, 41, and Jessica DeLuca, 44, started the business in 2008 after growing frustrated with spending hundreds of pounds on ineffective cosmetics, with current co-chief executive Murray Salmon, 48, joining in 2011. Customers in Europe and the Middle East, attracted by its social media campaigns, helped overseas sales hit £35.3m in 2018.

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Company details
Year2019
Rank2
CompanyCult Beauty
ActivityOnline beauty retailer
LocationCentral London
2-yr av intl sales growth pa206.58%
International sales £000s*35,337
Total sales £000s*69,685
Staff108
Founded2008
Websitewww.cultbeauty.co.uk

If applicable:

* Supplied by company † Annualised figure