International Track 200

This company sells well-known brands such as Charlotte Tilbury and Drunk Elephant, as well as emerging labels such as Milk Makeup and Augustinus Bader. Co-founders Alexia Inge, 42, and Jessica DeLuca, 45, started the business in 2008 after growing frustrated with spending hundreds of pounds on ineffective products. The current co-chief executive, Murray Salmon, 49, joined in 2011. Overseas turnover, generated in Europe, Asia, America and the Middle East, grew to £51.3m in 2019, driven by social media campaigns and the acquisition of hard-to-find brands.

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Company details
Year2020
Rank35
CompanyCult Beauty
ActivityOnline beauty retailer
LocationCentral London
2-yr av intl sales growth pa81.26%
International sales £000s51,322
Total sales £000s89,566
Staff149
Founded2008
Websitewww.cultbeauty.co.uk

If applicable:

* Supplied by company † Annualised figure