This company sells well-known brands such as Charlotte Tilbury and Drunk Elephant, as well as emerging labels such as Milk Makeup and Augustinus Bader. Co-founders Alexia Inge, 42, and Jessica DeLuca, 45, started the business in 2008 after growing frustrated with spending hundreds of pounds on ineffective products. The current co-chief executive, Murray Salmon, 49, joined in 2011. Overseas turnover, generated in Europe, Asia, America and the Middle East, grew to £51.3m in 2019, driven by social media campaigns and the acquisition of hard-to-find brands.