Skincare sales are up 157% year-on-year at this London-based online beauty retailer, and products such as hand sanitiser, moisturiser and lip balm quickly sold out when Covid-19 struck. Cult Beauty was founded in 2008 by Alexia Inge, 43, and Jessica DeLuca, 45, who created a website to sell only makeup and skincare ranges that passed their rigorous selection process. Three years later, they were joined by former Net-a-Porter executive Murray Salmon, 49, who invested and became Inge’s co-chief executive. The company stocks established brands such as Charlotte Tilbury as well as emerging labels including Huda Beauty. Revenue increased to £123.4m in the year to May.
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