International Track 200

Skincare products such as hand sanitiser, moisturiser and lip balm quickly sold out at this online beauty retailer when Covid-19 struck, and in the autumn it temporarily stopped shipping to 10 countries — including Argentina and Pakistan — due to local restrictions. Alexia Inge, 43, co-founded the London firm in 2008 and leads it alongside co-chief executive Murray Salmon, 50. It stocks established brands such as Charlotte Tilbury, and emerging labels including Huda Beauty. Overseas sales hit £65 million in the year to May 2020, driven by social media campaigns.

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Company details
CompanyCult Beauty
ActivityOnline beauty retailer
LocationCentral London
2-yr av intl sales growth pa33.33%
International sales £000s*65,000
Total sales £000s*123,436

If applicable:

* Supplied by company † Annualised figure