Adidas, Lego and Tesco are among the companies that use this London firm’s technology to help convert online clicks into sales by gathering real-time intelligence on how consumers are responding to their websites and mobile apps. It says the pandemic has made companies even more focused on customer experiences online. It uses AI and machine learning to evaluate “digital body language”, detecting confusion, frustration and engagement by monitoring how fast a mouse is being moved. Founded by Ben Harris, 45, and Timothy de Paris, 38, in 2014, Decibel grew sales to £7.4m last year. In May, it raised $40m from investors, including Perwyn and Draper Esprit, to accelerate its expansion into America.
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