A passion for specialist sports cars drove Dick Lovett to launch his motor dealership chain selling the Ferrari, Porsche, Maserati, Lotus, BMW, Mini and Chrysler Jeep marques from forecourts in Cardiff, Bristol, Swindon and Hungerford. His son Peter Lovett, managing director, has invested in after-sales care in an attempt to cement a reputation for customer satisfaction. In 2004 the business, which remains in the hands of the Lovett family, posted sales of £205.9m.
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