A digitally photocopied page is one third of the price of a laser-printed page and takes one third of the time to produce. This fact has driven the growth of Direct Digital, a digital photocopier supplier. The company, which appeared at No 56 in last year’s Fast Track 100 league table, has had its sales increase by 79% a year, from £1.2m in 1996 to £6.7m in 1999. The London company was founded in 1993 by Brian Seifert, David Esdaile and Mike Horgan to take advantage of emerging digital office technology. Still run by the same trio, it has gone from strength to strength, competing successfully with its largest rival, Rank Xerox, to win business with clients such as News Corporation (the ultimate owner of The Sunday Times), BSkyB and Warner Brothers. Direct Digital plans to accelerate expansion in Britain through acquisitions and is also taking its services to the Continent after testing the waters by working for British companies with foreign operations.
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