Some 70% of Direct Trade’s sales come from selling its PVCu windows, doors and conservatories to small builders in the Yorkshire and Lincolnshire area. The rest comes from selling conservatories to individuals from two showrooms. The company was founded in 1998 by Stephen Green and Michael Bowley, who previously worked for a company that made plastic parts for window manufacturers. The company says good customer service has helped to boost sales 63% a year from £1.6m in 2001 to £6.9m in 2004.
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