International Track 200

Direct Wines sells direct to consumers through its Laithwaites websites and sponsored wine clubs. Since 2007 the company has expanded operations in Germany, Switzerland, America, Hong Kong and Australia, mainly through organic growth. Direct Wines has partnered with newspapers such as The Wall Street Journal in America, and Die Welt in Germany to create wine clubs for subscribers. Chief executive Simon McMurtrie says a good product range and high-quality customer service, delivered through local offices, have helped international sales to grow 52% a year, from £24.2m in 2007 to £55.8m in 2009.

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Company details
Year2010
Rank82
CompanyDirect Wines
ActivityWine merchant
LocationReading
2-yr av intl sales growth pa51.95%
International sales £000s55,840
Total sales £000s343,927
Staff1,046
Founded1969
Websitewww.laithwaites.co.uk

If applicable:

* Supplied by company † Annualised figure