Direct Wines sells direct to consumers through its Laithwaites websites and sponsored wine clubs. Since 2007 the company has expanded operations in Germany, Switzerland, America, Hong Kong and Australia, mainly through organic growth. Direct Wines has partnered with newspapers such as The Wall Street Journal in America, and Die Welt in Germany to create wine clubs for subscribers. Chief executive Simon McMurtrie says a good product range and high-quality customer service, delivered through local offices, have helped international sales to grow 52% a year, from £24.2m in 2007 to £55.8m in 2009.
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