Founded in 1993 by Matthew Flint and Antony Bradley as a traditional travel agent, Directline Holidays now sells hotel stays, flights and city breaks in addition to package holidays through six related websites. The Croydon firm’s software is able to match a diverse product range with customers’ needs, including the holidays from Thomas Cook and Thomson that it also sells. By expanding its city-break market and its own holiday packages, sales grew 114% a year, from £2.4m in 2006 to £23.6m in 2009.
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