Before the Covid-19 pandemic led to restrictions on staging live events, Disguise’s products were used on world tours by artists such as Lady Gaga, and for e-sports tournaments, as well as being employed in films such as Solo: A Star Wars Story. Software and hardware developed by the London company, founded in 2012 by Ashraf Nehru, 48, helps to create visual experiences and virtual production, including for its client Netflix. In response to the crisis, it launched a virtual training hub for customers and waived subscription payments on its software. Offices in America and Asia helped Disguise to boost sales to £34.6m last year under chief executive Fernando Küfer, 41. In June, it was awarded a grant from Epic Games to further develop its virtual production technology.
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