Profit Track 100

Before the pandemic, the Rolling Stones and Lady Gaga used disguise’s visual technology at their concerts. Since then, it has focused on creating images for films, online events and product launches: for example, helping Netflix shows to shoot “on location” from a studio. The London firm was founded in 2012 by Ashraf Nehru, 48, and is led by chief executive Fernando Kufer, 42. With offices in locations including New York, Los Angeles, Hong Kong and Shanghai, profits hit £3.4 million in 2019. In March, it was acquired by American private equity firm Carlyle for an undisclosed sum, with Fortnite developer Epic Games taking a minority stake.

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Company details
Year2021
Rank49
Companydisguise
ActivityLive event technology provider
LocationCentral London
Annual profit growth54.13%
Latest profits £000s3,406
Latest sales £000s34,642
Staff90
Founded2012
Websitewww.disguise.one

If applicable:

* supplied by company † annualised figure ‡ profits = ebitda