Displaydata makes electronic shelf labels that can be wirelessly and instantly updated either individually or across a retailer’s estate in response to market conditions, such as a competitor’s promotion. The high-definition labels, available in three colours, use power only when the display changes. The Bracknell company also provides bluetooth beacons that send offers to shoppers’ smartphones as they pass. Its clients include Sears, Netto and Orange. Sales reached £14m in 2014 under chief executive Andrew Dark, 51.
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