Healthcare performance is becoming of great importance and this company has made its fortune by attempting to measure it. Founded in 2000 by Tim Kelsey and Roger Taylor, it conducts market research for public and private healthcare bodies to benchmark anything from GP referrals to hospital mortality rates. It communicates the results to the public through magazines such as the Good Hospital Guide. Larger research projects for primary healthcare trusts, insurance companies and government bodies have boosted sales 145% a year, from £467,000 in 2001 to £6.8m in 2004.
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