This business has no plans to snooze during the recession, aiming to open 35 new stores during 2009. Dreams sells beds, mattresses, bedding and bedroom furniture from more than 200 superstores across Britain. Customers are offered free credit and a 40-night comfort guarantee. The company was founded by husband and wife team Mike and Carol Clare in 1985, and Exponent backed a primary buyout from them in March 2008 in a deal reportedly worth more than £200m. The company, now led by chief executive Nick Worthington, reported sales of £194.4m in 2008.
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