James Dyson became a household name in 1993 with the launch of the world’s first bagless vacuum cleaner, the Dyson Dual Cyclone. The company now sells 85,000 units a month and controls 53% of the UK vacuum cleaner market by value. Profits at Dyson Appliances have grown by 78% pa, from £4.3m in 1995 to £24.3m in 1998, fuelled by sales growth of 70% pa in the same period. 1998 sales reached £172.8m. Dyson vacuum cleaners are now sold in 14 countries worldwide, giving the Wiltshire-based company 21% of Western European sales by value. It recently announced plans to build a new factory in Asia in order to service growing markets in Australia, New Zealand and Japan. Dyson continues his track record of innovation. Later this year he plans to launch a robotic model, the DCO6. An intelligent system powered by a microchip, the device will run around your living room cleaning autonomously. It has “mood indicator” buttons which flash red to indicate that it is feeling threatened by a pet or child. It also has a failsafe device to prevent it from falling down the stairs. Dyson Appliances is wholly owned by Dyson Research.
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