Customers can hire a car from Easirent at 34 locations across the UK and Ireland. Most of its branches are near rather than within airports, which lowers costs and enables it to compete with larger rivals. The Liverpool-based firm also takes bookings online and through brokerage services. Founded in 2009 by father-and-son team Nick, 68, and Paul Hanley, 38, it recorded sales of £31.2m last year, helped by launching four branches at Florida airports. It has also diversified into non-airport car hire by adding new city locations, with its fleet now numbering 5,100 vehicles.
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