Ecoflow’s Nigel and Paula Broderick (pictured above) are among the few managers in the Fast Track 100 league table to have taken time off recently. The couple hit the road in their 1967 Mercedes as part of an 80-day around the world rally. They founded Ecoflow in 1992 to make devices based on magnotherapy. Appearing for the second consecutive year in the league table, the company has continued to expand its product range, this year launching a mobile-phone accessory that claims to counteract the negative effects of electromagnetic fields on the body. Nigel says ‘healthcare’ products, including a magnetic therapy range designed to treat arthritis in humans and pets, now account for 90% of sales, which have grown at 71% a year, from £1.2m in 1996 to £6.3m in 1999. Ecoflow has also made gains from a device that is attached to a car’s fuel line and is said to cut consumption by up to 15%.
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