Joint managing directors Liann Eden and Dena McCallum started this ‘virtual’ management consultancy in 2000. The company offers consulting services, relying on 200 freelancers with MBAs and previous experience at top consultancies such as McKinsey, Bain and Boston Consulting. This structure enables the firm to be cheaper than traditional consultancies and gives clients more choice of people to work with. Its customers include Tesco, Virgin, BBC, AOL and Lloyds TSB, and 25% of its work is international. The company claims three-quarters of clients provide repeat business, boosting sales 82% a year from £1.5m in 2002 to £8.8m in 2005.
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