Ed’s Easy Diner opened its doors in London’s Soho some 26 years ago, bringing the culture of 1950s America to the area, but remained a small business until it was taken over by the current management four years ago. Since then the chain has grown from three to 20 fast-food diners and now also has five Shake Stands in locations such as Mayfair, Cardiff and Leicester. Its focus on busy shopping centres and sites popular with tourists has helped sales grow to £17.5m this year. Chairman Stephen Greene and managing director Andrew Guy, both 65, are planning to open twelve more diners over the coming year.
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