Household goods sold and exported by this London-based wholesaler include kitchenware, DIY tools and accessories, and toiletries. It also has its own brand of shower gel and sparkling juice, which are popular in west Africa. Founded in 1978 and run by the second generation of the Shipton family — cousins Mark, 45, and Daren, 50 — EFG sells to 90 countries. Exports hit £17.9m in 2017.
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