Peter and Jill Donnelly may be in the fashion business, but they have always been level-headed about costs. They ran their clothing retail business, Eisenegger, founded in 1990, from their home for 10 years. But the company grew so much that they had to move to new headquarters in Blackpool. Eisenegger’s sales have grown 93% a year from £3.3m in 1997 to £24.1m in 2000, when it employed 364 staff. Many of the company’s 42 retail outlets also proved too small, necessitating moves to larger premises, such as two shops in Kent’s giant Bluewater shopping mall. The company, which sells clothes for both men and women, recently opened two stores at either end of Oxford Street, its first move into central London, where it will compete head on with the retailing giants.
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