Elder’s platform matches self-employed carers with families looking for an alternative to residential care homes, allowing elderly people to stay in their own homes for longer. It has developed proprietary technology to identify carers based on users’ needs, personality and location, and says it has provided more than 350,000 days of care in 300-plus towns and cities. At the onset of the pandemic, carers in its network were designated key workers and provided with personal protective equipment, which Elder shipped in from China. Co-founded in 2015 by chief executive Peter Dowds, 33, and Tom Brooks, 35, Elder has raised £16.3m in funding from investors including MMC Ventures, having increased sales to £5m in 2019.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.