Tech Track 100

Elder’s platform matches self-employed carers with families looking for an alternative to residential care homes, allowing elderly people to stay in their own homes for longer. It has developed proprietary technology to identify carers based on users’ needs, personality and location, and says it has provided more than 350,000 days of care in 300-plus towns and cities. At the onset of the pandemic, carers in its network were designated key workers and provided with personal protective equipment, which Elder shipped in from China. Co-founded in 2015 by chief executive Peter Dowds, 33, and Tom Brooks, 35, Elder has raised £16.3m in funding from investors including MMC Ventures, having increased sales to £5m in 2019.

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Company details
ActivityElderly care platform
LocationCentral London
Average 3 year sales growth178.24%
Latest sales £000s*5,000

If applicable:

* supplied by company † annualised figure