Tech Track 100

James Morris founded Electronic Direct Response (EDR) as an e-mail marketing company to use his 10 years of experience in direct marketing on the web. The bulk of EDR’s business comes from creating and maintaining databases filled with information taken from opt-in boxes found on partner websites, such as and Customers who opt to hear about specific products or services will then receive e-mails alerting them to potentially interesting offers. EDR says it has details of more than
5m consumers in its databases.

The company’s sales grew 309% a year from an annualised £131,000 in 2001 to £2.2m in 2003.

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Company details
CompanyElectronic Direct Response
ActivityDigital marketing company
LocationCentral London
Average 3 year sales growth308.94%
Latest sales £000s2,184

If applicable:

* supplied by company † annualised figure