With new customers such as the magazine publisher Emap and the online timetable Thetrainline.com, sales at Electronic Direct Response (EDR) have grown 55% a year from £1.5m in 2002 to £3.5m in 2004. Founded in 2000 by James Morris, this digital marketing company claims to hold details of more than 6m consumers in its databases, created with information taken from opt-in boxes found on partner websites such as Handbag.com and Loot.com. Those web users will then receive e-mails from EDR alerting them to offers that may interest them.
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