This business is the brainchild of former Nickelodeon television director Paul Lindley, who wanted to create a healthy but fun brand of children’s food. The company makes 46 products for children aged six months to six years, including pureed fruit, instant rice and biscuits. Sold in all big British supermarkets, the food is made of organic produce with no additives or preservatives. Thanks to its expanding range and launching in Scandinavia and America, sales grew 129% a year, from £1.4m in 2007 to £16.5m in 2010.
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