Struggling to get his young daughter to eat vegetables drove Paul Lindley to create Ella’s Kitchen. The company aims to make healthy eating easy for both children and parents, using only organic produce with no additives or preservatives. The business was launched in 2006 with two flavours of kids’ lunch-box fruit smoothies sold in Sainsbury’s, but today the company sells 30 products in flavour combinations such as butternut squash, carrots, apples and prunes. Sales grew 156% a year from an annualised £491,000 in 2006 to an annualised £8.3m in 2009.
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