Tech Track 100

Founded in 2013 by chief executive Tania Boler, 43, and chairman Alex Asseily, 45, Elvie develops smart technology focused on female health. Products include an app-connected exercise accessory to strengthen the pelvic floor, and the world’s first silent wearable breast pump. In response to the pandemic, discounts were offered to key workers, and an Instagram campaign, At Home with Elvie, was set up to offer advice from health professionals. Sales hit £19.8m last year, following a fundraising round of $42m (£32m) — the largest for a female health technology company — from investors including City veteran Michael Spencer’s IPGL and Octopus Ventures.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2020
Rank7
CompanyElvie
ActivityFemale health technology developer
LocationCentral London
Average 3 year sales growth182.65%
Latest sales £000s*19,839
Staff81
Founded2013
Websitewww.elvie.com

If applicable:

* supplied by company † annualised figure