Founded in 2013 by chief executive Tania Boler, 43, and chairman Alex Asseily, 45, Elvie develops smart technology focused on female health. Products include an app-connected exercise accessory to strengthen the pelvic floor, and the world’s first silent wearable breast pump. In response to the pandemic, discounts were offered to key workers, and an Instagram campaign, At Home with Elvie, was set up to offer advice from health professionals. Sales hit £19.8m last year, following a fundraising round of $42m (£32m) — the largest for a female health technology company — from investors including City veteran Michael Spencer’s IPGL and Octopus Ventures.
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