As social media becomes increasingly important to business — for everything from marketing to customer relations — maintaining control and managing online activity has become big business. Emoderation is a social media agency that started life moderating customer chatrooms. It now manages activity and online reputations for multinational brands such as Lego, MTV and the Oprah Winfrey Network. Its proprietary Polpeo software allows a company to simulate and prepare for criticism on social media from the public, celebrities and journalists. After opening offices in Australia and America, founder and chief executive Tamara Littleton, 44, oversaw sales of £6.2m in 2013.
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