Escalators, fridges, freezers and air conditioning all depend on electric motors. Under the brand name Envirostart, EMS (European) has developed a software-based technology that regulates the operation of these motors to save energy. EMS claims that by using Envirostart, Whitbread has saved 25% on the running costs of motors in its restaurant group. Other customers include Jaguar, Nestle and Lloyds TSB. Sales have grown 178% a year from £191,000 in 2001 to £1.5m in 2003.
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