Founded in 2005 by university friends John Parker, 39, and Christiaan Ashworth, 38, END. has grown from a shop in Newcastle into a global online retailer. Backed by Index Ventures, it ships 7,000 products a day worldwide and stocks more than 500 brands and designers, such as Comme des Garcons and Alexander McQueen. Its website and apps see more than 10 million visitors each month, pushing overseas sales to £101.6 million in the year to March 2020.