Founded in 2005 by university friends John Parker, 37, and Christiaan Ashworth, 36, END. has grown from a shop in Newcastle to a global online retailer. It ships up to 15,000 products a day worldwide and stocks more than 400 brands and designers, such as Comme des Garçons and Alexander McQueen. The firm is backed by private equity firm Index Ventures, which bought a minority stake for an undisclosed sum in 2014. Profits rose to £23m in 2018.
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