Founded in 2005 by university friends John Parker, 37, and Christiaan Ashworth, 37, END has grown from a shop in Newcastle to a global online retailer. It ships 6,000 products a day worldwide and stocks more than 400 brands and designers, such as Comme des Garcons and Alexander McQueen, helping sales hit £134.7m in 2019 — up a third on the previous year. It is backed by private equity firm Index Ventures, which bought a minority stake for an undisclosed sum in 2014.
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