Having his entire cycling kit stolen while competing in a triathlon in Australia and finding it hard to get suitable replacements prompted founder Jim McFarlane to start manufacturing his own range in 1992. The company has since twice won the Eurobike design award for clothing, and started its own cycling team, Endura Racing, managed by Olympic medal winner Rob Hayles. The rise of the Mamil – middle-aged man in lycra – consumer has increased the size of the market, and expansion into mainland Europe has also helped sales at the Livingston firm to grow 45% a year, from £3.4m in 2007 to £10.6m in 2010.
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