Next time you find yourself on a winning streak at the casino, the chances are the pit bosses will be scrutinising your every move with a handheld computer called the Casino iPad. Created by the casino systems developer EndX, iPad enables casino staff to roam the house floor and monitor gamblers’ habits.
The company claims that more than 60% of Britain’s casinos – including Manchester’s Hard Rock Casino – use its software to analyse everything from membership to croupiers’ performance.
Founded in 1997 by Nicholas Boyes-Hunter and Martin Sykes, EndX is expanding internationally and has just opened its first overseas office in a rather obvious location – Las Vegas. Sales at the Oldham company grew 114% a year from £289,000 in 1999 to £1.3m in 2001.
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