In 2003 Peter Bailey and Mark Thurgood set up EXPD8 with funding from their first client, Parragon Books. The business displays goods such as books, cosmetics and electronics in stores on behalf of suppliers but also works directly for the retailers themselves. With 30 large clients, including J Sainsbury, Dyson and Sony, the firm claims to send 1,200 employees to 15,000 locations across Britain and Ireland each month. Managers communicate from a central database with their employees’ handheld devices, making for a cost-effective and efficient operation. Sales increased 50% a year, from £2.2m in 2006 to £7.4m in 2009.
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