This London agency helped Dr Martens celebrate its 50th anniversary two years ago by devising a global marketing campaign that contributed to the shoe brand’s must-have status. It has also worked with De Beers to launch the Forevermark diamond brand across Asia, and recently developed Europe-wide marketing for Diet Coke. Raoul Shah set up his creative communications group in 1993, hiring Tim Bourne as joint chief executive four years later. International sales have leapt 55% a year from £4.4m in 2008 to £10.5m in 2010, boosted by rapid growth in America, where Exposure has a subsidiary.
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