This Norfolk country clothing brand, which sells shoes, outerwear and accessories, expected to suffer huge losses as shows — including the Chelsea Flower Show — went virtual. Instead, sales increased by around 300% between March and September, as customers shopped online for its new shoe range. It donated 10% of revenue in April to NHS Charities Together, raising more than £100,000. Founded in 2013 by schoolfriends Marcus Fountaine, 30, whose mother owns its barn HQ in Norfolk, and Felix Parker, 29, sales reached £8.4m in the year to February.
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