This Glasgow discount retailer has expanded with the help of Ally McCoist, the former footballer and television personality, whom it uses to advertise its frozen foods. The company has doubled its number of stores from 120 to 240 in the past 10 years. Profits have grown 35% a year from £3.9m in 1997 to £9.6m in 2000, when it had 1,960 staff.
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