A black run ski slope in the French resort of Val d’Isère, called La Face, inspired the name of this clothing brand, which was launched in 1988 by Jules Leaver, 55, and Tim Slade, 54. The Hampshire-based company has more than 240 shops across Britain and Ireland, and it is led by chief executive Liz Evans, 48, who is spearheading its expansion across America, where it now has 22 stores. International sales reached £15.7m in 2019.