Feefo, an abbreviation of Feedback Forum, collects consumer reviews for more than 3,500 brands, including Paperchase, Expedia and Hiscox. The Hampshire company’s clients use it to ensure that only genuine customers share their opinions, and a new feature means feedback requests can be personalised to enhance the client’s brand. In March, the company announced a partnership with Autotrader to provide online car reviews for dealerships. Feefo is led by founder Andrew Mabbutt, 53. Nick Wheeler, founder of Charles Tyrwhitt shirts, is its main investor. Turnover grew to £8.1m this year.
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