In 2004, Charles Rolls, 55, of the distiller Plymouth Gin and Tim Warrillow, 37, a luxury-food marketer, noted the lack of high-quality mixers to accompany premium spirits and decided to make their own. Named after the source of quinine that is used to create tonic water, Fever-Tree now has a full range that includes ginger beer and bitter lemon. Its biggest export markets are America and Spain, but it ships worldwide and has recently broken into Germany, Colombia and Japan. In 2006 the venture capital firm London & Lochside invested in the company.
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