Charles Rolls and Tim Warrillow, the co-founders of Fever-Tree, are on a mission to convince the drinking public that mixers matter. Rolls, who used to run Plymouth Gin, and Warrillow, who came from a luxury-food marketing background, say their premium range of mixer drinks feature ingredients sourced worldwide from small specialist producers. In 2006 the venture capitalist London & Lochside invested in the London-based firm. The popularity of its Indian Tonic Water in Spain, Britain and America, as well as partnerships with the likes of Diageo, Bacardi and Moët Hennessy, have helped sales grow 91% a year, from £954,000 in 2007 to £6.7m in 2010.
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