With a business-angel investment of £50,000 from Betfred co-founder Fred Done, Joanne Whittaker, 35, started this Warrington company during her maternity leave. The business administers the childcare voucher scheme that allows employees of firms, including Virgin Trains and Heinz, to allocate a portion of their salary to childcare. This is then removed from their pay before national insurance and tax deductions, and Fideliti charges a management fee. Sales figures represent voucher sales and management fees.