Former Betfred employee Joanne Whittaker, 36, was on maternity leave when she came up with the idea for this childcare voucher company. With a £50,000 business-angel investment from Betfred co-founder Fred Done, she set up Fideliti in Warrington, Cheshire, to administer the government’s childcare voucher scheme, which enables parents to allocate a portion of their salary to childcare. The firm charges a management fee to run the service for its clients, who include Virgin Trains and Heinz. Turnover, made up of management fees and voucher sales, rose to £80.5m this year.
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