Headquartered in central London, Fine + Rare Wines sells 45,000 varieties of high-end wine to trade and individuals. Investment in the salesforce, the rising price of wine and a doubling of the varieties listed in its database have all helped to drive international sales. Led by co-founder and executive chairman Mark Bedini, the company has increased its international sales by 40% a year, from £20.7m in 2009 to £40.8m in 2011.
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