Firebox.com sells gadgets and unusual gifts online, ranging from radio-controlled UFOs to Robopet, a robotic pet dog. The company was founded by Michael Smith and Tom Boardman in 1998 after they came up with the idea of the shot-glass chess set while chatting in a pub. Marketing campaigns such as its £5 Christmas voucher scheme have helped sales grow 73% a year from £1.8m in 2002 to £5.3m in 2004.
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