Firebox.com sells gadgets and unusual gifts online, ranging from radio-controlled UFOs to Robopet, a robotic pet dog. The company was founded by Michael Smith and Tom Boardman in 1998 after they came up with the idea of the shot-glass chess set while chatting in a pub. Marketing campaigns such as its £5 Christmas voucher scheme have helped sales grow 73% a year from £1.8m in 2002 to £5.3m in 2004.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2005
Rank47
CompanyFirebox.com
ActivityOnline gadget retailer
LocationSW London
Average 3 year sales growth72.98%
Latest sales £000s5,263
Staff29
Founded1998
Websitewww.firebox.com

If applicable:

* supplied by company † annualised figure