Launched in 2001 by Paul Cunningham, 62, and Dan Freeman, 41, this firm uses data to help brands including Gillette and Vodafone personalise their digital advertising campaigns in real time to boost engagement. Offices across America, and in Australia and Germany, spurred overseas sales to £50.1 million in 2019. Led by chief executive John Nardone, 56, it is majority-owned by US private equity firm TA Associates, and has held virtual summits on the pandemic’s impact on digital marketing.
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