Fast Track 100

Chief executive and former Michelin-starred-restaurant chef Charlie Carroll, 36, had an ambition to serve high-quality steak for £10. He found the answer in the “flat iron” shoulder cut, which he began selling at a pop-up restaurant above an east London pub in 2012. Flat Iron is now rearing cattle on its own North Yorkshire farm. The firm’s prime steak costs £11 and sales sizzled to £14.5m last year under managing director and industry veteran Jo Fleet, 54. A £10m private equity investment from Piper has helped drive the London group’s expansion, taking its tally of restaurants to eight, each with its own distinctive identity. The restaurants operate a no-reservations policy and offer every customer a complimentary salted caramel ice cream on their way out.

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Company details
CompanyFlat Iron
ActivitySteak restaurant chain
LocationCentral London
Annual sales rise over 3 years54.59%
Latest sales £000s14,477

If applicable:

* supplied by company † annualised figure